Broadcasting is a sporting event which possibly has the strongest impact on sports fans and those who bet on it. The ability to watch how events unfold during the game and the ability to change or place a bet makes the broadcasts incredibly popular. All of this together makes TV companies invest millions of dollars into sports broadcasting. Let’s find out how this industry works and what influence it has on betting.
Just broadcasting is not enough
Just broadcasting a sporting event isn’t everything. Here is what the TV producer of NBC (USA) says in an interview: “Let’s say on some American channel they plan to broadcast several competitions in a certain sport. Before making a purchase, channel analysts assess the estimated rating of the program, think what, where, in what volume to buy, and communicate with the federation, clubs, players.
After the money is paid, the work with advertisers and media is carried out. Then the analytical group works with two sides and begins to work in detail, like in a film, on every frame, every detail – detailed marketing. Imagine the directors of the same “Lord of the Rings”: they shot a bunch of material, then put everything together, trying to see and feel the picture. In the same way, the process of preparing a sports show takes place – a large team gathers and tries to “see” the product, so that later it can say with confidence: “Yes, we are releasing”.
How are sport events filmed?
The technology of TV broadcasting is a very complex process, it is no coincidence that a whole analytical group makes a decision about the future of the project. After all, the decision depends on many parameters. For example, you should take into account the quality, standards of the transmitted image, the architectural features of the venue of the sporting event, the minimum number of cameras and, accordingly, the operators.
In addition, the rating, share and other indicators of media planning are taken into account, the status of the sporting event itself, its attractiveness as a sport, its effectiveness, the presence of
intrigue and star players are of great importance.
Is broadcasting an expensive thing?
At the same time, it is traditionally believed that the cost of broadcasting an event is not high, since, firstly, it does not require organization costs (there are already teams, there is an agreement on a match, everything will definitely happen at a certain time, etc.) from filming movies, TV shows, concerts, etc.).
Secondly, everything is filmed “in one go” – there are not many takes, an extended shooting schedule, etc., on the contrary – everything was filmed in 2-3 hours. At the same time, a good match, filmed with high quality, will gather a fairly large audience when it is re-shown. And if an event from the category of a special event (NBA All-Star Game) or has the character of “historical” (the final match of the Champions League), then over time its price and value will grow, like the price of an excellent cognac or real estate located in the upcoming zone Olympiads.
Modern technologies in sport broadcasting and betting
In early 2010, the first football broadcast in 3D was held in England. The match was attended by Arsenal and Manchester United. This know-how is just beginning to gain momentum and has not yet come into use.
Thus, today watching football on TV becomes much more interesting than on the podium. As paradoxical as it may sound. Of course, the emotions received are difficult to compare with anything, but the opportunity to watch replays, listen to the comments of experts, and stop the broadcast, someone like them more.
Recently, the camera work of cinematographers and television workers are being compared. And this is no accident. The fact is that both there and there, a huge team of professionals is struggling to obtain a high-quality picture that the viewer will see. It was rumored that eminent directors filmed their legendary films with several cameras – almost a hundred in order to achieve the most believable, penetrating effect. In football, so far there is no talk of so much equipment. However, it is a well-known fact that there are about twenty operators working in the field at the same time and all this for the sake of good pictures on TV that will help those who place bets to win.
Among the types of cameras there are those that fly from above, and those that demonstrate slow-motion replays, and those that stand behind the gates. Moreover, microphones are placed around the perimeter of the field: fans can hear prompts from coaches, encouraging players, and judges’ decisions.
It also has made betting more sophisticated. Now you can make bets during live matches, which was impossible to imagine on the early rise of the betting market.
Sport is a show and betting is a part of it
Television has done its job. Now sport is a business, every broadcast is full of commercial breaks, moreover, banners with the names of one or another large organization sponsoring the team are also flashing on the field.
This also influenced the way how people bet on football and sport in general, not to mention the size of the betting market. Betting is an inseparable part of any game, which adds additional excitement to the game. You should try betting if you are sure about your analytical skills in football or any other sport.
More than just a sport
Television has done everything to make football for the fans not just a sport, but something more. And the point here is not at all about the business and the tool for making money. The super popular and grandiose show, which is not expected by hundreds, but by millions of TV viewers, is becoming a real event. The fans have long included not only men and children, but also women. This also has increased the audience of those who bet, by making broadcasting more affordable and helping people to understand betting on a greater level.
Those eager to see real confrontations are waiting for broadcasts of major competitions – the Champions League, European and World Championships, the Olympic Games, and the cricket T20 World Cup. Although the latter in the world of football practically do not mean anything and pale in terms of entertainment and scale in comparison with the world championship, which also takes place every four years. Without such a large-scale development of television as it is now, it would be simply impossible to place bets on such a number of events.
Betting is another part of the game, and the fact that you can increase your bet as the match goes on makes watching football even more exciting.